Narayana Health
Narayana Health (formerly known as Narayana Hrudyalaya) is an Indian for-profit private hospital network headquartered in Bangalore. It was founded by Dr. Devi Shetty in the year 2000.
It operates several hospitals and heart centres across major Indian cities Bangalore, Delhi, Gurugram, Kolkata, Ahmedabad, Raipur, Jaipur, Mumbai, Mysore etc. with an international subsidiary in the Cayman Islands. The facilities offer medical care in over 30 medical specialties and three of its hospitals – Narayana Institute of Cardiac Sciences, Bangalore, and Health City Cayman Islands – are JCI (Joint Commission International) accredited.
Challenge
Build unified visibility for a hospital network operating across India’s most diverse regions.
Strategy
Managed communication operations across 25+ states and UTs, creating two distinct stakeholder identities for internal and external audiences.
Solution
A focused and phased PR campaign was initiated, starting with Delhi NCR and later expanding to other locations in the northern geographies including Jammu, Rajasthan, Gujarat, Mumbai- Maharashtra, Karnataka, Chhattisgarh, North East (Guwahati, Assam), Madhya Pradesh and various other states for outreach OPD’s.
The strategy involved localized storytelling, expert positioning of doctors, regional healthcare narratives, and consistent media engagement.
A mix of press releases, media interactions, expert quotes,on ground events, conferences and feature stories were executed with tailored messaging per city.
Impact
Achieved 6,250+ media coverages and ₹300 crore+ in PR value within a single year — one of the largest earned-media outcomes in Indian healthcare.
Results achieved for 1 Year.
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