Sparsh Hospital
Sparsh Hospital is a growing network of multi-specialty hospitals, well-known initially for its expertise in orthopedics (bone and joint care) but now providing comprehensive care across various fields like cardiac, neurological, women & child health, etc., with a focus on advanced technology (like robotics) and experienced specialists, serving patients in locations like Delhi, Bangalore, and Karnataka with world-class facilities and a commitment to accessible quality healthcare.
Challenge
Sparsh Group of Hospitals, historically known for its excellence in orthopedics, faced a limited brand perception—largely being seen as an ortho-only institution. Additionally, staff perception among patients and media lacked warmth and trust. With growing competition in Bangalore’s healthcare landscape, there was an urgent need to reposition Sparsh as a modern, full-spectrum healthcare provider.
Solution
- Perception Shift Campaign: Focused PR and digital storytelling to highlight departments beyond orthopedics, including cardiology, oncology, and critical care.
- Thought Leadership for Dr. Sharan Patil: Elevated Dr. Patil’s voice through opinion pieces, interviews, keynote features, and panel discussions in both business and healthcare media.
- Staff Reputation Management: Humanized the hospital workforce by crafting people-first narratives, testimonials, and behind-the-scenes content that reflected improved service culture.
- Proactive Media Relations: Engaged consistently with Category A media (e.g., TOI, HT, Hindu) and local Bangalore press to share milestones, patient success stories, and innovations.
- Integrated Content Strategy: Produced high-quality multimedia content—from hospital walkthroughs to expert reels—that reinforced the multi-specialty focus.
Impact
Elevated perception of Dr. Patil as a national thought leader in medical entrepreneurship & Contributed to double-digit revenue growth and stronger Tier 1 & Tier 2 brand visibility
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