Enbio India
Since 1967, Starkey Hearing Technologies has been the global gold standard in auditory innovation. In 2024, they brought their crown jewel to India: GENESIS AI—the world’s smartest hearing aid. This wasn’t just a medical device; it was an edge-based AI wearable capable of real-time environmental adaptation and fall detection.
Challenge: A Product Nobody Was Asking For
Enbio entered India with a revolutionary “Flash Autoclave,” but they faced a triple-threat of market resistance.
Zero Awareness: The “Flash Sterilization” category didn’t exist in India.
A Saturated Market: The segment was crowded with cheap, bulky, price-sensitive legacy players.
The Perception Gap: In the beauty and tattoo industry, hygiene was a “backroom” function, never a brandable asset or a lifestyle statement.
The Prius Mission: Reposition a sterile Swiss medical device into a “Beauty Essential” that salons and clinics would be proud to flaunt.
Strategy:
Act I: Engineering a New Market (The “iPhone” of MedTech)
We knew we couldn’t sell just a “sterilizer.” We had to sell Disruption. We architected a multi-channel thought leadership program that turned leading dermatologists and celebrity dentists into “Voice of Safety” advocates. By reframing the Enbio S as a “future-ready essential,” we sparked immediate clinical curiosity.
This strategic storytelling didn’t just create buzz; it created a 40% surge in brand perception within the first quarter. We moved the needle from “price-sensitive” to “value-driven,” establishing Enbio as the premium standard in aesthetic and surgical dental clinics.
Act II: The Glamour Pivot (From Clinics to Catwalks)
To crack the beauty market, we did the unthinkable: we debuted the Enbio Beauty Edition at Delhi Times Fashion Week (DTFW). We transitioned the product from a countertop device to a red-carpet statement, resulting in over 3,600 high-touch interactions with beauty professionals and entrepreneurs.
We activated 50+ brand collaborations, placing Enbio inside India’s most luxury wellness ecosystems. We swapped clinical jargon for the language of Instagram, leveraging top-tier influencers to reach a captive audience. This “Aesthetic-First” narrative didn’t just look good—it delivered 1.5 Million+ organic impressions and sparked a 40% boost in social engagement.
Impact:
The results proved that when you change the narrative, the numbers follow:
Metric The Breakthrough
Direct Engagement “3,600+ Attendees interacted with Enbio at DTFW.”
Viral Impressions 1.5 Million+ Organic Impressions via digital storytelling.
Sales Pipeline 325+ High-Quality Qualified Leads from premium clinics and salons.
Brand Equity “40%+ Uplift in perception as a “”must-have”” luxury medical brand.”
Social Growth 58%+ Jump in organic following and high-intent engagement.
The Verdict: Prius Built the Space We Now Lead
Prius Communications didn’t just help Enbio “enter” India—we built the category they now dominate. By merging Swiss engineering with the glamour of Indian fashion, we proved that safety is the ultimate luxury. We turned “Sterile” into “Stylish” and created a market that didn’t exist 12 months ago.
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