About The Founder

“Strategy without execution is theory.
Execution without strategy is waste.”

Baldev Raj: The Strategist for
Healthcare Growth

Founder & CEO, Prius Healthcare & Prius Communications | Vice Chairman (Delhi), PRCI

CEO's Message

To our Partners and Future Leaders,

I don’t hire ‘Yes-men,’ and neither should you.

At Prius, we are governed by two rules. First: We never accept a decision without a ‘Why.’ We interrogate every brief, every ‘No,’ and every market trend until we find the rationale. Surface-level thinking is a luxury this industry cannot afford.

Second: We are solution-obsessed. My team is trained to never bring me—or you—a problem without three distinct ways to solve it. We protect your time by handling the micro-analytics, so you can focus on the macro-mission.

You aren’t looking for an agency to follow your orders. You’re looking for a partner to protect your reputation.

Let’s stop making noise and start moving the needle for your growth.

In a typical business, a marketing error costs money. In healthcare, it costs you your credibility. To build a market leader, you need a strategist who understands that clinical standards and business growth are inseparable. Baldev Raj provides the roadmap that turns medical excellence into brand authority.

The Pavement MBA: Where Strategy Meets the Human Soul

Most healthcare careers begin in a classroom. Baldev Raj’s began on the street.

At the age of eight, following the sudden loss of his father, Baldev became the involuntary “CEO” of his household. While his peers were studying, he was learning the brutal mathematics of survival. This wasn’t just hardship; it was the birth of the ₹50,000 Crore Mindset—the unshakable resolve to build value when resources are zero.

His entry into healthcare wasn’t via a boardroom, but through a stack of leaflets. Distributing hospital flyers on the pavement, Baldev conducted the most raw ethnographic research in the industry. He watched the “healthcare consumer” before they became a “patient.” He saw the hesitation in their eyes, the confusion in their hands, and the profound silence of institutions that spoke in Latin but forgot to speak in Human.

The Lesson: Surgeons fix bodies, but communication fixes fear. Baldev didn’t just climb the corporate ladder; he re-engineered it using this frontline intelligence.

The Insider: 15 Years on “The Other Side”

Before he was a consultant, Baldev was a client. He spent 15 years as a leader responsible for the lifeblood of national healthcare chains. As the youngest Country Head of a ₹500 CR national hospital giant, he sat in the chair you are sitting in now.

He lived the “Template Trap.” He watched global agencies walk into his boardroom with glossy FMCG playbooks, trying to sell cardiac surgery like they were selling soda. He saw the systemic failure of “surface-level Communication” that chased clicks while ignoring clinical reputation.

The Rebellion: In 2013, he walked away from the corporate peak to build the partner he always wished he could hire. He founded Prius Healthcare (a unit of Prius Communications) with a mandate reflected in its name: Latin for “You First.”

The Veteran’s Command: Architecture of Impact

The Command: A Clinical Narrative Engine

Today, Baldev Raj is the strategist, titans like Narayana Health, Apollo, Medanta, AMTZ, Jiva Ayurveda, Enbio, Starkey, SBL Homoeopathy and various others, turn to when the stakes are absolute. As the Vice Chairman (Delhi) of the Public Relations Council of India (PRCI), he doesn’t just follow the rules of communication—he sets them.

Under his command, Prius has evolved into a high-performance Narrative Engine that functions as a scientific extension of your clinical team:

The Clinical Fortress: He pioneered the industry’s first in-house team of Medical Doctors, ensuring every word of your narrative is clinically impeccable and beyond reproach.
The Industry Oracle: With over 1,200 conferences addressed and 1,800 authored columns, he is a primary architect of the dialogue in Indian medicine.
The Digital Revolutionary: From launching India’s first digitally-led healthcare live series to training 10,000+ professionals in the science of patient-centricity, he is dragging medical storytelling out of brochures and into the future.

The Vision: The Global Gold Standard

Baldev Raj is no longer just building a firm; he is building a nation’s reputation. As a recipient of multiple National Awards, he views every accolade not as a trophy, but as an amplifier for his vision: To move the “Made in India” healthcare label from a “low-cost alternative” to the “Global Gold Standard” of Clinical Authority.

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