SBL Homeopathy
SBL Homeopathy refers to SBL Private Limited, the leading manufacturer of homoeopathic medicines and allied products in India. The company was founded in 1983 in collaboration with Laboratories Boiron of Lyon, France, and offers a wide range of natural remedies manufactured to international standards.
Challenge:
Strengthen SBL’s scientific credibility and engagement among practitioners and global audiences.
Strategy:
Developed a multi-layered PR, digital, and HCP-engagement program, highlighting leadership at international forums like LMHI.
Solution: -This needs to be change and impact no.
We designed a two-phase teaser-to-reveal campaign centered around April Fools’ Day, using misdirection and intrigue as the hook:
- Teaser Drop on April 1st: Released an intentionally quirky and cryptic teaser suggesting an unexpected brand pivot featuring Milind Soman, generating curiosity and speculation.
- Influencer & Media Seeding: Collaborated with lifestyle influencers, entertainment pages, A&M portals, and local connect handles to organically share and react to the teaser.
- Big Reveal on April 2nd: Launched the full brand film showing the real concept — a wellness-driven, aspirational narrative, backed by a strong message.
- Cross-Platform Strategy: Simultaneous rollout across Instagram, YouTube, LinkedIn (A&M coverage), and regional media handles to capture diverse demographics.
Impact:
Engaged 780+ healthcare professionals, achieved strong international visibility, and recorded measurable growth in consumer engagement and new digital audiences.
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